Going Global Case Study

Bharat Forge: MNC in the Making

OR

Abstract:
Bharat Forge is a leading Indian forgings manufacturer that supplies axles, forgings, and other auto components to global original equipment manufacturers. It started in 1961 and became the second largest forgings manufacturer in the world by 2003 with the acquisition of Carl Dan Peddinghaus, a German forging major. In 2003, the company was chosen by Ford Motor Company and General Motors to supply components for their 'global passenger car programme'. Having undergone comprehensive financial restructuring over a five-year period, between 1998 and 2002, the company has been steadily expanding its business interests in Europe, North America, and China.

Pedagogical Objectives:

• To discuss Bharat Forge's operations and the strategies adopted by the company to emerge as a cost- effective, globally competitive player with an established quality process.

Keywords : Indian automotive industry; Original equipment manufacturers; Cost competitive; Bharat Forge Limited; Auto component industry; Growth Strategies Case Study; Debt restructuring exercise; Mergers and acquisitions; Passenger car market; Steel forgings; Business strategy; Diversification; Kalyani Utilities Private Limited; Crankshafts; Auto ancillaries; Outsourcing hub

Contents:

• Background
• Operations
• Foreign business ventures
• The road ahead